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A few decades ago we had the Yuppies – young, well-paid, middle-class professionals – now this generation has reached what is now known as the WOW stage – Wiser, Older and Wealthier – the WOW generation. This apparently refers to those who are now the 50+ age group, moving up the age scale away from their most debt enduring times from their 20’s to their mid 40’s.

It is a time when those who have had ongoing, well-paid careers finally find that they have more money to spend on the important things in life – more travel, better car and to be able to move up the property ladder and to have that beautiful bespoke kitchen or interiors project they have always wanted.

Alpha Boomer is another term for the same group, recently used to describe the 55 – 65+  age group in the US, currently the fastest growing group in that nation.

Recent figures in the UK show that there are now more people over the age of 40 than under that age and that 35% of the population is now over 55.  This is the age group that also seems to have the funds, time and interest to spend on home improvements.  Some have ‘empty nested’ and no longer need the large family home and look to down-size or even buy additional holiday homes.  Some just want to release capital to be able to experience all the items on their ‘bucket list’.   While others just want to use it to also make their new or existing homes – better.  They then have the funds to have exactly what they want and how they want it – expertly designed kitchens, media centres, beautifully fitted bedroom and bathroom furniture, boot rooms, laundry rooms or even cinema rooms.

At Beau-Port we welcome Yuppies, Alpha Boomers and as many of the WOW generation as we can fit into our huge 2000 sq ft showroom!  They will all get the chance to test drive our numerous full-scale kitchens, see our media display and other interiors displays and to linger a while and chat over a coffee with us, about how we can make their particular time of life and their homes even more beautiful and comfortable.

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